Any Joy in the Headwinds? Real speak from the Irish market.

Panel Discussion: MCCP, and FolkWT

Three local leaders in marketing and strategy – MCCP, Opinions and FolkWT - will share their views on how the local business, consumer and cultural landscape is changing; what is happening on the ground today; how their own perspective influences how they are responding to recent economic headwinds and - as we continue with many uncertainties and a potential bumpy ride in 2023 - what positive areas for growth, opportunities and new trends will help businesses grow and evolve.


About David

With almost 25 years’ experience in the World of Insight, David has been monitoring evolving consumer needs and the trends that will shape the future of design. David works with many leading brands on the development of their visual identities, packaging and positioning.

He is currently CEO at Opinions working with a wide variety of food and drink clients, among other sectors, and he has previously held senior leadership roles with Kantar, RED C Research and OI Research. He is a multi-award-winning researcher, an accredited thought-leader in his field and an active contributor to the development of the industry through academia and various board membership roles including the Marketing Society and AIMRO.


About Kim

Kim is an award winning, multidisciplinary strategist with expertise across foresight, innovation, brand and creative strategy spanning a breadth of categories including media, telco, FMCG, financial services, mobility and energy. She’s a rigorous, provocative thinker with a passion for unearthing insights that can challenge conventions, inspire creativity and ultimately drive sustainable growth for clients.

Before joining the team at Folk Wunderman Thompson, Kim was an accomplished Senior Innovation Strategist at jump!, a global Strategy and Innovation agency.


About Mark

Mark joined MCCP in 2017 and is the Strategic Client Partner, with responsibility for the strategic approach and leadership on key brand change projects for private and public sector clients. He previously worked in brand agencies in Dublin, including designworks and The Brand Union.

Mark is an expert in devising and executing marketing and brand development programmes, built on the interpretation and analysis of quantitative and qualitative research. Mark had overall responsibility for all elements to support the communications team in the Department of Health in 2019 and was a key member of the team for the Department’s response to the Covid-19 pandemic. To date, the work has won four awards. In the education sector he led the project for the merger of DIT, ITB and ITT to create Ireland's first Technological University as well as the brand change programmes for UL and SETU.


About Gráinne

Gráinne brings over 20 years of award-winning experience in supermarket retailing, FMCG, innovation, commercial, CX, aviation and international business development. Working for brands such as SuperQuinn, Stafford Lynch, News International, Dublin Airport Authority and daa International she has developed a range of expertise across many different types of B2B and B2C brands.

She is best known for embedding and implementing strategy, effective change management and for her impact on better growth. Her signature strengths rest in forging strong alliances and she excels at asking bold questions that stimulate thought and perspective gathering. Gráinne is highly skilled in innovation, transformation, change management, new product development, CX & strategy.